With no advertising budget, you got your organization's name out there early to an impressionable but hard-to-reach audience (and their parents). With only a few minutes of your time, you introduced dozens, hundreds, if not thousands of students to a cause or industry you care about. You may have ignited a passion for one of these students, and in 5 to 10 years, you might call them peers or see their name as a wavemaker in your field.